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The New Dynamics of Online Sample Quality
By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business....
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Technology’s Role in Preventing Fraud
By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one...
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Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services...
View Article10 Tips to Shorten Your Survey Length
After 15-20 minutes, research participants become fatigued and quality diminishes. Questionnaire length can be reduced either by reducing the actual length or the perceived length. Dynata research...
View Article10 Mobile-First Survey Design Best Practices
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the real estate. The mobile phone screen offers just 5% of the PC’s available...
View ArticleHow to Ensure Data Quality In Surveys
In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They are not equally effective, and often do not measure the same thing Dynata...
View ArticleWhen to Use DIY Market Research Tools
DIY research tools can provide fast results at relatively low cost compared to full service research projects. But they are not the best choice for every research need. DIY is a good solution for...
View ArticleA Guide to Online Survey Validation and Reliability
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to survey results because there are so few of them,...
View ArticleHow to Calculate Sample Size in Research
The right sample size for a research project depends on the desired accuracy It is important to know how the results will be analyzed when setting a sample size Note: In this blog “sample size” refers...
View ArticleSurvey Length Best Practices: Are Shorter Surveys Better?
Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time: Response...
View ArticleA Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for...
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Advertising Effectiveness: The Value of Creative Testing
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if...
View ArticleConsumers Resent Poor Targeting by Brands
For instance, 41% of Millennials feel brands should be able to immediately adapt offers and interactions at the moment of new data ingestion. Todays consumers have high expectations of all brands they...
View ArticleMore Than Half of Black Employees Say the Pandemic Caused Them to Re-Evaluate...
In September 2020, Lincoln Financial Group announced to amplify the companys ongoing commitment to diversity and inclusion and drive meaningful, measurable change. Today, approximately 16 million...
View ArticleWomen playing in team sport is the key to achieving their goals as entrepreneurs
Alanna Atkinson, who founded A Few Scoops after the pandemic and has a young daughter Adeline (pictured), feels playing a team sport inspired her to become an entrepreneur. While progress is being...
View ArticleHealth behaviour change among UK adults during the pandemic: findings from...
Multivariable logistic regressions were used to assess individual health behaviour change attempts over time, adjusted for age, sex, ethnicity, employment and education. Most behaviour change attempts...
View ArticleIn The Fight Against COVID-19, 12 Million Surveys Ask One Key Question: Are...
To help supply the world with the data it needs to successfully fight the disease, Dynata, the world’s largest first-party survey platform, reaching over 60 million individuals globally, has taken the...
View ArticleA Detailed Map of Who Is Wearing Masks in the U.S
The patterns from hundreds of thousands of survey respondents reflect partisanship, peer pressure and the footprint of the coronavirus itself. The post A Detailed Map of Who Is Wearing Masks in the U.S...
View ArticleFDA panel meets tomorrow to discuss booster shots
CNBC’s Meg Tirrell reports on vaccine booster shots. The post FDA panel meets tomorrow to discuss booster shots appeared first on Dynata.
View ArticleNationwide survey shows Covid vaccine brand preference
CNBC’s Meg Tirrell explains a nationwide survey to determine Covid vaccine brand preference, despite advice from officials to get whichever vaccine you can find first. The post Nationwide survey shows...
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